POSTED: 13/02/2023
It is practically necessary for tradies to have a good website in today's market. Gone are the days of flicking through the yellow pages for your next tradie of choice. Now your business lives or dies depending on where you rank in Googles search engine and how sexy your website is to look at. If done effectively, this actually allows your business to expand further than previously possible by drawing in fresh leads, developing your email list and showcasing your services to clients who would otherwise never know you existed. There is only one problem. Making a good website isn't easy, and without the knowledge of a seasoned designer, you will find yourself making costly mistakes that will hurt your business.
Luckily for you, we have compiled some of the most common website mistakes you can avoid when taking your tradie business into the online world.
#1 Unclear Contact Information
Before you start worrying about what kind of content you want on your website, you have to ensure your potential clients will have some way to contact you. Ensure that you have a dedicated email account, phone number and contact form that can be used to reach you quickly and easily. You should include this contact info in a clearly visible call-to-action button (CTA) on every website page, with eye-catching designs that viewers won't be able to miss.
#2 Not Mobile-friendly
Did you know that over half (50.81%) of website traffic is from our mobile phones? If your website isn't mobile-friendly, you immediately cut your potential profits in half before you even go online. As soon as your customers see your content isn't displaying correctly and your site is challenging to navigate, they will simply move on to the following tradie website that offers a smoother experience. A mobile-friendly website will also improve your visibility and traffic by increasing your search engine ranking.
#3 Not Optimising for Seach Engines
Search Engine Optimisation (SEO) is a necessity for any successful website. The idea is simple. The more optimised your site is for search engines like Google, the higher it will appear in your customer's search results. Therefore, the more visible your site is, the more visitors you receive and the more job sales you make. This optimisation process involves seamlessly incorporating commonly used search terms (keywords) into the copy on your website, along with other unique words relevant to your trade. So when customers search for these keywords, guess what they will find? You're amazing website ready to help them with their job. Because these prospects are already looking for your services, they are much more likely to purchase from your website.
#4 Doing It Yourself
So, why doesn't every business have a killer website ranking at the top of every google search? Because making a good website isn't as easy as it sounds. You would have to spend years gaining an understanding of incredibly complex concepts like coding development, graphic design, SEO and more to produce a successful site. Otherwise, you're most likely wasting your business's time and money. By hiring a professional website designer, tradies like you can rest easy knowing that your business is competing in the online market and generating future clients while you focus on the work that you love.
If you're ready to start scaling your business online and stay ahead of the competition, Smart Fast Websites is here to help. With years of experience creating effective business-building websites for tradies across the country, our team is dedicated to developing a unique online experience that your customers will love.
Click here to join the online market and start growing your business